Sales

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30 Apr: 3 Ways AEC Firms Can Improve Sales and Marketing Alignment

As the unrelenting wave of digital transformation washes over nearly every business, the movement has finally reached the notoriously traditional architecture, engineering and construction (AEC) industry and its customers, as well.

At the same time, the growth of omni-channel and transmedia marketing engagement strategies further complicate how marketing and sales teams nurture and engage customers through a journey to purchase.

The former aims to provide a seamless customer experience, regardless of channel or device or stage of maturity. While the latter is all about storytelling that “transports” a customer into a brand’s world, to forge a personal connection…

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23 Apr: Beyond Physicians: Growing Pharma Sales Using Relationship Maps

Times are changing for the U.S. pharmaceutical sales market. Companies and sales teams are challenged with the controversy of the opioid epidemic and the advancement of marijuana legalization. And while a big chunk (42 percent) of sales continue to go through doctors’ offices, the on-the-rise areas of focus are government agencies, managed-care organizations and the patients themselves.

This change in prospect focus is top of mind for executives, with one survey even rating their concern with the shift ahead of new product development.

Branching out into new sales areas means seeking out and building new connections with an…

23 Feb: 9 Sales Enablement Tools You Need to Use to Fuel Business Growth

Sales teams use an average of six tools to bring in new clients and close deals. This includes your company’s CRM system, prospecting tools, email platforms, and more. Do they need to use these tools? Probably not, but it certainly makes earning new business a lot easier.

If you have any of the previously mentioned tools above, your organization already practices sales enablement — allowing salespeople to sell more effectively by providing special tools, resources, content, etc. to get the job done. Because these resources allow sales teams to sell more and do it faster, sales enablement is crucial…

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08 Dec: Why I Joined Introhive and Why You Should Too

In 2012 I was enjoying a successful stint at Salesforce.com via the acquisition of my former company, Radian6. The team, innovation, market presence and client interactions were fantastic and it was a wonderful place to not only drive success but also to learn and grow personally. I had great colleagues, a lot of good friends, and an environment that enabled me to be successful. Who could want more, right?

Well, in early 2013 I was approached by Introhive to join and head up new market growth. Introhive was a new product in a new space and I could see a…

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09 Aug: Can CRM Help Your Firm Grow? Research Says Yes – and Here’s How

While many elements factor into business development, many firms are finding that customer relationship management (CRM) software is playing a key role. That’s because business development today requires more than prospecting and making cold calls. In fact, these days, firms increasingly drive new business – both from existing and new clients – by developing and nurturing relationships with key influencers and decision makers. Firms find that enhancing these efforts is just one of many advantages of using CRM.

Research shows that organizations can expect to see ROI of $2.50 to $5.60 on every dollar invested when CRM is properly integrated….

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14 Mar: Attention Financial Institutions: Use CRM Automation Technology to Cross Sell Wisely

Cross-selling is almost a dirty word in the financial industry, thanks to the recent cross-selling controversy. Now, more than ever, banks are under intense scrutiny. However, cross selling is also the holy grail of business growth; it’s common knowledge that it’s far easier to retain and grow clients than win new ones. But proposals must be highly targeted.

CRM technology enhanced with CRM automation can help by providing rigorous client detail virtually anytime, anywhere with:

1. Data that is accurate, complete and up to the second. With CRM automation, data is automatically updated through both internal and external sources. There’s…

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26 Oct: Complex Selling Q &A: High-Profit Prospecting with Mark Hunter and John Dougan

There’s no question that sales prospecting (especially for complex, high-stakes sales) has changed dramatically over the past decade. But there’s also a boatload of misinformation that can lead sales and business development pros down the wrong path.

To set the record straight on what works and what doesn’t in the new age of selling, we turned to two of the foremost sales prospecting experts we know: Mark Hunter and John Dougan.

Introhive: Mark, you literally wrote the book on high-profit prospecting. In your experience, what separates the organizations that succeed with high-profit prospecting?

Mark Hunter: The organizations that do…

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19 Oct: Complex Selling Q&A: How to Handle a Stalled Sale with Tom Hopkins

Legendary sales expert Tom Hopkins has trained over five million sales pros since 1974. So we thought Tom would be the perfect person to ask about one of the most frustrating and complex selling scenarios: the stalled sale.

The stalled sale is that elephant in your pipeline. It’s there, but you don’t want to talk about it… don’t want to even think about it… You’ve seemingly checked every box that needs to be checked and you just want to change the status of your hard-fought opportunity to “closed/won” already!

The more complex the sale, the higher the stakes, the…

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12 Oct: Complex Selling Q&A: Matt Heinz and Barbara Giamanco on Winning with Customer Data

In the modern vendor/client relationship, there’s no question about who occupies the driver’s seat: the driver.

Okay, bad jokes aside, we all know the customer is in charge. For sales and business development teams, this means that anything short of an excellent experience won’t result in a conversation, let alone a closed sale.

Customer data and relationship intelligence play an increasingly pivotal role for business development teams that need to ensure contextual, on-point experiences for clients and sales prospects alike. To help you do more with customer data, we turned to two of the brightest minds in the sales…

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05 Oct: The Big Bang of RIA! How Relationship Intelligence is Helping Sales Blow Away Quotas

Marketing hates it when they work so hard to create leads and then sales fumbles them… or doesn’t maximize their chances of closing.

And Sales hates it even more for that matter.

Imagine if marketing leads were truly jumped on! If they were handled by the person with the best relationship. Life would be so much smoother.

Happily ever after would be the mantra of sales and marketing. Think Shrek and Fiona. Like that happy!

But salespeople are overloaded with so many things, including sales tools they are required to adopt. Ask yourself, “Does your sales team think that…