Legal

#

07 May: Case Study: How to use relationship intelligence to deliver superior client experiences

If you’re trying to use technology and change management to innovate and set your firm apart, you know that the hardest part can be knowing where to begin.

Often, it helps to have a trusted and respected brand to look to. One that has already paved the way to success. And if you want to help your firm enhance client experiences, look no farther than the success story of long-time innovator, law firm Osler, Hoskin & Harcourt.

The firm wanted to integrate their business technology stack to break down data silos, streamline and enhance their client experience and turn their…

#

11 Apr: Introhive Gives Back to Local Youth at 2019 Legal Marketing Association Conference

Relationship intelligence leader supports next generation of business leaders with school supplies, donations

Fredericton, New Brunswick, April 11, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, partnered with the Atlanta Community Foodbank and the workforce development nonprofit Year Up to lend a helping hand to local youth at the Legal Marketing Association (LMA) annual conference, held April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 hosted more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including…

#

19 Mar: Boost 2019 Law Firm Revenue with these 3 Growth Trends

If you’re looking to increase your law firm’s revenue in 2019, specialization is the name of the game.

While the overall legal services market has remained relatively flat since 2010—with a modest 1.3 percent uptick in 2018 following decreases in both 2016 and 2017—there are some trending areas where experts anticipate growth.

Read on to find out which trends are best suited to help you reel in new business and boost revenue this year, and beyond.

1. Outside counsel spend at all-time high

Following a steady increase in demand for the last few years, the outside legal counsel market reached…

#

14 Mar: How to Cultivate the Elements of a Successful Business Development Strategy

The Four Elements of Business Development: Get Them All

Is your legal firm struggling to grow? As I talked about in my last post, in the face of flat-lining legal services demand, a strong business development strategy is more important than ever if you want to expand.

In that post, we ran through the four revenue-generating elements of business development: customer retention, cross-selling, upselling and prospecting. And I shared how enterprise relationship management platforms, like Introhive, makes it easier for firms (like Fenwick & West LLP) to include all four in their daily processes.

Now, let’s see if you know…

#

12 Mar: 4 Key Elements of Successful Law Firm Business Development Strategy

Legal services demand has flatlined, stymying business development and marketing, leading some experts to point to increasing client dissatisfaction and the rapid growth of in-house legal departments as the cause.

But whatever the reason, a strong business development strategy that drives revenue and retains clients is more important than ever. Are you on the right track?

To be sure your business development plan is up to the task of dealing with today’s shrinking legal prospects, check out this list of four must-have elements.

The 4 Elements of Strong Business Development Plans Element #1: Customer Retention

Acquiring new…

#

18 Dec: How to Change Your CRM Thinking from System to Systematic

Is your CRM generating the ROI your law firm deserves?

With 63 percent of law firms reporting user adoption and data quality as their top CRM challenges, odds are the answer is no. If your lawyers and business development team aren’t using the tool, quality customer data won’t get entered, creating a vicious cycle of poor adoption and data that does the opposite of drive new business.

So, how can you correct course and right the ship?

In my experience, it all comes down to your approach to CRM. Instead of thinking about your CRM as a system, you need…

#

13 Nov: 9 can’t-miss pieces of expert law firm marketing advice

In the legal services market, growth has stalled, corporate clients are taking their legal needs in house and independent law firms are losing their share of the market.

But with the right strategic focus and insight, your firm can stem the tide, raise your visibility and lock down new business.

Need a place to start? Read on for nine golden nuggets of advice from renowned legal marketing experts.

1. Clients Hire Lawyers, Not Firms – John Remsen Jr.

John Remsen Jr., the president and CEO of Managing Partner Forum, suggests doubling down on relationships.

“Generally, clients hire lawyers, not law firms. And…

#

30 Oct: 2018 LMA and Bloomberg Law Study: 4 Legal Marketing Trends That Spell Success

The latest Bloomberg Law and the Legal Marketing Association study has found that 62% of law firms are increasing their focus on marketing and business development. From greater internal pressure to generate revenue to corporate counsel reducing the number of firms they’ll work with to other firms becoming more sophisticated marketers, firms are looking to their marketing and business development teams to help.

Image credit: Bloomberg Law & LMA Research Study 2018

For legal marketers and business development professionals, this is great news. Whereas law firms and their attorneys have been traditionally focused on legal services, counsel, and the day-to-day…

#

09 Oct: Osler, Hoskin & Harcourt LLP Invests in Relationship Intelligence Automation to Deliver Superior Client Experiences

Osler, Hoskin & Harcourt LLP, a leader in Canadian business law, launched a new suite of services from Introhive, the leader in relationship intelligence and CRM automation for the legal industry.

Over a five-year partnership, Osler has worked with Introhive to develop cutting-edge solutions that would enable the firm to better meet its clients’ legal and business needs. The partnership was created to support the firm’s commitment to finding new and better ways to deliver world-class client experiences.

This latest evolution in Osler’s innovation roadmap will allow the firm to gain deeper insight into its relationship intelligence and…

#

30 Aug: Top 5 Takeaways From David Ackert’s State of CRM at Law Firms 2018 Study

The usage of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly. For firms in today’s economy to stay competitive, they need to create a single source of truth for all business development and client management within the firm. But in order to get the most business value from a CRM deployment, it’s important to stay informed of the latest best practices, trends, and innovation taking place in industry.

Fortunately, Ackert Inc. conducts an annual market-wide study on the State of CRM at Law Firms that highlights how law firms are using their CRM and other complimentary…