Legal

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07 May: Case Study: How to use relationship intelligence to deliver superior client experiences

If you’re trying to use technology and change management to innovate and set your firm apart, you know that the hardest part can be knowing where to begin.

Often, it helps to have a trusted and respected brand to look to. One that has already paved the way to success. And if you want to help your firm enhance client experiences, look no farther than the success story of long-time innovator, law firm Osler, Hoskin & Harcourt.

The firm wanted to integrate their business technology stack to break down data silos, streamline and enhance their client experience and turn their…

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16 Apr: 4 Key Learnings From the 2019 LMA Annual Conference [Infographic]

Legal marketers have the tough task of trying to grow revenue in an industry that has seen a record number of mergers, acquisitions, and, of course, competition. They need new tactics, new technologies, and new processes to help attract and win new business for their firm.

The Legal Marketing Association’s (LMA) annual conference highlights the latest trends and best practices that drive tangible results for law firms. As a result, more than 1,400 legal marketing professionals descended upon Atlanta for this year’s conference April 8-10.

If you weren’t able to attend but still want to benefit from the latest…

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14 Mar: How to Cultivate the Elements of a Successful Business Development Strategy

The Four Elements of Business Development: Get Them All

Is your legal firm struggling to grow? As I talked about in my last post, in the face of flat-lining legal services demand, a strong business development strategy is more important than ever if you want to expand.

In that post, we ran through the four revenue-generating elements of business development: customer retention, cross-selling, upselling and prospecting. And I shared how enterprise relationship management platforms, like Introhive, makes it easier for firms (like Fenwick & West LLP) to include all four in their daily processes.

Now, let’s see if you know…

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13 Dec: Today’s Must-Have Intelligence Technology for Law Firms

“Work smarter not harder” has become the rallying cry for law firms struggling with flat demand for independent legal services.

To thrive, firms are doing more with less and relying on intelligence. And I’m not just talking about brilliant legal minds.

I’m talking about your firm’s data—how it’s generated, analyzed, and shared. In fact, four types of intelligence solutions are disrupting the legal industry right now. Is your firm taking advantage?

Read on to get the scoop on these new solutions, and how your firm can use its data and systems to boost productivity and grow.

Artificial Intelligence (AI)

AI…

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11 Dec: Top 3 Takeaways From ILTA’s Law Firm Marketing Technology Survey

How are law firms integrating marketing technology? While adoption is most certainly on the rise, there remain areas in which law firms still struggle, according to the 2018 Marketing Technology White Paper from the International Legal Technology Association (ILTA).

Read on for our top three takeaways relating to data management and how you can make the most of your Client Relationship Management (CRM), Enterprise Relationship Management (ERM), and Competitive Intelligence (CI) data.

Takeaway #1 – Data Quality is the Biggest CRM Challenge for Law Firms

Eighty-eight percent of survey respondents indicate that their firm uses a CRM system. However, utilization…

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16 Nov: Law Firm Gould & Ratner Automates Their Data Quality Management Process with Introhive

Your law firm’s CRM is a key ingredient to delivering top notch client experience management, but your relationship with your CRM can be love, hate at times. Having all your client and business development data in one place is invaluable, but driving adoption and usage across your firm can be a struggle.

Making sure your firm’s CRM has complete, accurate, and clean contact data is a challenge that most law firms grapple with, as data is dependant on practitioners in the firm using the system regularly. In reality, CRM adoption is much lower for law firms, which drastically impacts the…

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13 Nov: 9 can’t-miss pieces of expert law firm marketing advice

In the legal services market, growth has stalled, corporate clients are taking their legal needs in house and independent law firms are losing their share of the market.

But with the right strategic focus and insight, your firm can stem the tide, raise your visibility and lock down new business.

Need a place to start? Read on for nine golden nuggets of advice from renowned legal marketing experts.

1. Clients Hire Lawyers, Not Firms – John Remsen Jr.

John Remsen Jr., the president and CEO of Managing Partner Forum, suggests doubling down on relationships.

“Generally, clients hire lawyers, not law firms. And…

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19 Jun: How to Measure and Manage Your Law Firm’s Relationship Capital

The three types of intellectual capital which make up the intangible value of a business are its people (human capital), everything that is left when these people go home (structural capital), and the value inherent in its relationships (relational capital).

One of the most valuable assets your law firm has are its relationships. The network of people and companies that represent your leadership team, board, clients, intermediaries, partners, suppliers, and employees constitute your relationship capital. These relationships underpin other types of capital, for example your firm’s reputation, brand, and intellectual property.

However, unlike other forms of capital (think financial…

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26 Apr: [Infographic] 7 Key Takeaways From the 2018 LMA Annual Conference

This year’s 2018 LMA Annual Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most….

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18 Jan: 8 Legal Marketing and Business Development Events You Can’t Miss in 2018

Looking at the year ahead, your schedule might already be filling up with business trips, board meetings, and other business functions you can’t afford to miss. But as a legal marketing professional, lawyer, or partner, there are other events you’ll want to pencil in if you want to grow your law firm.

A perfect place for earning new business, finding new partners, strengthening industry relations, building up your firm’s profile, or learning new industry best practices, 2018’s legal marketing events and conferences promise to be a great opportunity for your firm.

To help you get the most out of the…