Events

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16 Apr: 4 Key Learnings From the 2019 LMA Annual Conference [Infographic]

Legal marketers have the tough task of trying to grow revenue in an industry that has seen a record number of mergers, acquisitions, and, of course, competition. They need new tactics, new technologies, and new processes to help attract and win new business for their firm.

The Legal Marketing Association’s (LMA) annual conference highlights the latest trends and best practices that drive tangible results for law firms. As a result, more than 1,400 legal marketing professionals descended upon Atlanta for this year’s conference April 8-10.

If you weren’t able to attend but still want to benefit from the latest…

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11 Apr: Introhive Gives Back to Local Youth at 2019 Legal Marketing Association Conference

Relationship intelligence leader supports next generation of business leaders with school supplies, donations

Fredericton, New Brunswick, April 11, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, partnered with the Atlanta Community Foodbank and the workforce development nonprofit Year Up to lend a helping hand to local youth at the Legal Marketing Association (LMA) annual conference, held April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 hosted more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including…

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22 Mar: 3 Marketing Trends at SMPS Southeast 2019 [Infographic]

The 2019 SMPS Southeastern Regional Conference, held March 18-20, drew sellers, strategists, and managers from across the architecture, engineering and construction (AEC) industry. Together, they covered topics from volunteering and training to using creativity to engage an audience and solve common business problems.

If you missed it, don’t worry. We’ve got you covered. Check out our infographic to get a quick download of the key themes, top tweets and trends, and read on for the insights we gathered on marketing trends set to shake up the AEC landscape this year and beyond.

1. Emotions make marketing stronger

Marketers and…

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07 Mar: Introhive Claims Finalist Spot in Best Marketing Tool Competition

Relationship intelligence leader nominated by B2B Marketing Expo U.K.

London, 7 March, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, is one of five finalist organizations in the Best Marketing Management Tool category of the 2019 B2B Marketing Expo Awards. The winner will be announced during the annual B2B Marketing Expo in London, taking place at the ExCel Exhibition Centre 27-28 March.

Europe’s leading event for marketing professionals, the 2019 B2B Marketing Expo includes 700 seminars and classes focused on the industry’s latest tools, techniques and innovations, as well as keynote speakers from industry leaders…

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18 Feb: Introhive Stays Ahead of Data Privacy Curve

Relationship intelligence leader preps for California’s 2020 data privacy act at CCPA Comprehensive 2019

Fredericton, New Brunswick, Feb. 18, 2019 — To keep ahead of the increasingly stringent data privacy curve, Introhive, the market leader in relationship intelligence and sales automation technology, is sending its top legal mind to the CCPA Comprehensive 2019 conference. The International Association of Privacy Professionals will host the event Feb. 25, at the Fremont Marriott Silicon Valley in Fremont, Calif.

CCPA Comprehensive is a day-long examination of the California Consumer Privacy Act of 2018 (CCPA). Created in response to the increasingly commonplace threat of data breaches…

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05 Apr: 13 Must-See Speakers at the LMA Annual Conference 2018

If you’ve read Thomson Reuters’ latest report on the state of the legal market, you know that law firms are struggling to grow. This puts added pressure on legal marketing and business development teams across law firms to turn things around and perform. To rise to the challenge, law firm marketers need to stay on top of business development trends, emerging technologies, and best practices if they want to help grow their firms.

If you’re one of those legal marketers feeling the mounting pressure, the Legal Marketing Association’s Annual Conference is the perfect place to stay up-to-date on what’s trending…

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03 Apr: How Strategic Events Build Brands and Pipeline With Raunuk Wahiwala

Let’s say you have a business target that’s out of your network. How are you going to meet them? Cold calling isn’t likely to work considering the fact that only 1% of cold calls result in a client meeting. You can’t just send an email and hope it makes it past the spam filter. You don’t have any mutual connections you can leverage. So, what are you left to do?

In business, strategic events can help you open all kinds of doors that ordinarily may not be open to you.

Meet Raunuk Wahiwala, Introhive’s new business development and events consultant…

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30 Jan: Introhive Loves Law Firms

It’s one month into 2018, and if the first 30 days are any indication, it’s going to be another incredible year for Introhive in the legal industry. Building off busy 2017 – welcoming new firms as clients in the US, Canada, and the UK – 2018 saw us kick off a number of new relationships with law firms. Introhive loves law firms and law firms love Introhive.

Last week, Introhive exhibited at the Marketing Partner Forum at the stunning Terranea Resort in California. It was a great event that provided an opportunity to meet with clients, partners, and new firms….

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30 Nov: Dreamforce 2017: 5 Key Takeaways and Lessons From the Trail

Dreamforce 2017 was all about blazing trails. With a theme that focuses on innovative change, many industry leaders shared their trailblazing advice at Salesforce’s big annual conference. Our own favorites ranged from Salesforce CEO Marc Benioff’s keynote covering IoT, AI, and the customer experience to sessions tackling data security and account based selling.

If you didn’t have the chance to attend this year, don’t worry. While we weren’t able to attend all 3,200 sessions, we still learned many valuable lessons from this year’s speakers, panels, and events. Check out our favorite takeaways from the trail down below.

1. Prepare for…

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12 Oct: Join Us at Dreamforce!

The industry’s most-talked about CRM event is right around the corner. November 6-9, Dreamforce will be dominating the scene in San Francisco. If like us you’re planning to be one of the 100,000+ in attendance, plan ahead to work out your session list and networking plan. To ease the pain of choosing from over 2,700 sessions, Salesforce Einstein is at your service. Based on historical Dreamforce data and your interests, it will recommend sessions to attend.

In previous years at Dreamforce, we unveiled our newest data automation and CRM data science functionality. This year, we’ll be hosting intimate get-togethers with…