Is your CRM generating the ROI your law firm deserves?
With 63 percent of law firms reporting user adoption and data quality as their top CRM challenges, odds are the answer is no. If your lawyers and business development team aren’t using the tool, quality customer data won’t get entered, creating a vicious cycle of poor adoption and data that does the opposite of drive new business.
So, how can you correct course and right the ship?
In my experience, it all comes down to your approach to CRM. Instead of thinking about your CRM as a system, you need…